SWAY

Derek Andrew Safo (born 5 September 1982), better known by his stage name Sway or Sway DaSafo, is an English artist of Ghanaian descent. He is also a producer, having established Dcypha Productions, signed to Island/Universal (Label Founder).Safo’s 2008 record ‘Black Stars’ gave kudos to popular Ghanaians across the Diaspora. Sway’s first big track ‘On My Own’ was released under the name Sway DaSafo.

Derek Andrews Safo born September 5, 1982 known professionally as Sway (Dasafo) was born and raised in Hornsey, North London by Ghanaian parents Beatrice & Alhaji. He attended Campsbourne Junior School and then Highgate Wood Secondary School, where he would sacrifice many of his lunchtime breaks learning how to produce music in the schools ‘backroom’ music facility.

His witty punch lines, storytelling ability and fast flow influenced by his favorite rap group Bone Thugs N Harmony and local drum and Bass MC’s such as Skibadee and Shabba D had him constantly stand out as a unique hybrid.

At age 14 Sway joined up with two sixth form students Ace and Mirage GG (Now known as Archer) to form the Phynix Crew. The group would record countless demo’s and entered Choice FM’s Rapology competition in 1998.

Sway, Turkish, Junior & Muriel spent over a year and a half developing both acts and in late 2014 the team oversaw the signing of Tigger (now Tiggs Da Author) to Sony RCA, a deal in which Dcypha is represented and Sway remains Executive Producer of his album, due 2017.

Despite initial skepticism of YouTube sensation KSI transitioning into music, Dcpyha decided to independently release his first single ‘Lamborghini‘ produced by DJ Turkish, co-written by Sway and featured grime star P-Money

Strategically deviating from KSI‘s YouTube gaming fanbase (where he has amassed over 14 million subscribers, making him the 2nd most popular Youtuber in Europe, behind PewDiePie, who as of the end of 2016 has gained 50+ million subscribers)  the single was released without a video and still managed to shoot up the iTunes charts racking up an impressive Spotify numbers as well as peaking at #30 in the UK Official Charts. After its official release and chart entry Dcypha released the video, which sits on 50 million views to date. This sent shock waves through the music industry and it wasn’t long before the labels came calling.

Subsequently, in July 2015, Dcypha Productions became an imprint of Island Records/Universal Music Groupand KSI became the first artist to be up streamed. In the same year Sway decided himself to release the long-awaited album “Deliverance”, which he describes as an affirmation of my intentions. The album was released with no lead singles or videos as Sway wanted it to serve as its true purpose as a project to be discovered over time.